Activision: Call of Duty 4: Modern Warfare

When Activision launched the biggest gaming title of 2007 they needed an online campaign to reflect the game’s blockbuster status.

From initial creative concepts, through design development to final execution & trafficking, DKPM produced a huge online campaign for what became the biggest selling video game of 2007.

With blanket coverage and bespoke homepage takeovers the sense of excitement building up to the November launch was tangible, with #1 bestseller status from launch and rolling well into the new year. 

Closely managing the UK online launch with a sustained online presence well into 2008, our creative was rolled out across key European territories.