Activision : Tesco.com Online Marketing

To reach the parents and gifters market, DKPM worked with games publisher Activision to create a microsite working in partnership with Tesco.com.

The site focused the design and messaging on aspects of the products that would most interest the target market, such as the nature and suitability of content.

This ongoing project resulted in a massive uplift of pre-orders and sales of Activision products on Tesco.com – and soon saw other publishers following this model.

See more at www.activision-at-tesco.co.uk