Moneysupermarket.com: Beat The Credit Crunch

When moneysupermarket.com were looking to develop a strategy to help consumers manage their money better in a tough economic climate, they approached DKPM for help.

Their aim was to get new people using MoneySupermarket.com as an advisory channel rather than just a price comparison site, by creating a campaign to run both on and off-line.

From this brief, DKPM created a strategy for the ‘Beat the Credit Crunch’ brand identity, which has a great visual impact, whilst fulfilling its promise to consumers.

An email campaign and designated website were created to attract customers and inform them of the best ways to ‘Beat the Credit Crunch’, whilst a weekly email was sent out to subscribers with tips and advice from the Site Editor and other experts across the business.