Disney Interactive: Ray of Light

See also: our award-winning All Disney brand campaign

Disney Interactive Studios appointed DKPM to create a comprehensive brand campaign for their Europe, Middle East & Africa (EMEA) region, after a competitive pitch featuring agencies from across Europe.

The new campaign is called the Disney Ray of Light and is designed to maximise Disney brand awareness, creating a strong and consistent visual identity for Disney’s video games division throughout the EMEA region.

The creative will be featured on all marketing communications above and below the line, from packaging and point of sale materials to online, press and TV advertising. We have also created a full suite of artwork templates along with comprehensive brand usage guidelines.

The campaign has just launched on TV and will be featuring on screen and in store in the run up to Christmas – watch this space!