First Title: Brand Campaign

First Title is the world’s largest provider of title insurance for the real estate market. Their client base is extensive covering a total of 17 target markets from property lawyers to corporate financiers.

They came to DKPM for a brand campaign that would position them as providers of “innovative insurance for real estate transactions”.

As the campaign had to work globally there was a need to come up with a powerful visual branding campaign. The solution was to create the First Title logo out of the lights in a cityscape. Putting our client’s name up in lights in every respect.