Global Insurance Rebrand

Lumley Auto have been providing motor insurance warranties to motor dealers and automotive manufacturers for over 35 years. A change on ownership and management led to rapid growth in the UK, Europe and a number of markets in the Middle East. It was decided that it was time for a total rebrand and relaunch.

Lumley came to the agency with a challenging brief. The new brand had to consolidate and grow their traditional markets and enable them to establish the brand in new and emergent markets. We held in depth sessions with each member of the management team to discover what made them and the organisation tick.

The resultant rebrand covers everything from company stationery and press campaigns to a comprehensive website and sports car branding. All of which has put the new Global brand on the map.

Check out the DKPM-designed website www.globalim.co.uk