Marks & Spencer: Beauty Range Packaging

When Marks & Spencer developed their new beauty range, DKPM was chosen to create the branding and packaging concepts.

With nine products to market, the visual identity for the entire range was driven by DKPM, to create a modern, feminine, lifestyle image.

From initial concepts, we designed all of the packs, directed and managed all photography and wrote all copy.

Seamless handover with the manufacturers in the Far East was achieved by our Production team.