SEGA: Fast Forward

Bringing SEGA’s trade activity under one banner: SEGA Fast Forward, DKPM created a targeted communication campaign to multiple and independent retailers.

We created a brand identity – which had to work seamlessly with the existing SEGA brand – combined with a quarterly folder incorporating sales sheets and an interactive DVD-Rom to get new product info into the minds of retail.

The campaign is backed up by a secure content managed website allowing retailers to view product information and download key assets.

This approach has helped integrate SEGA’s sales, marketing and PR.