Sony PlayStation: SingStar™ Pop Hits Packaging

Sony Computer Entertainment Europe publishes the phenomenally successful SingStar franchise – great fun for the singer in us all!

For the international launch of SingStar: Pop Hits, they approached us to create a collection of exciting new packaging and retail branding solutions.

DKPM created a range of striking designs that built on the existing brand equity, yet stood apart – representing the hi-gloss feel of modern pop.

We applied our graphical style to the packaging, in store materials, merchandise, and it was used through to the consumer advertising programme.

The campaign was seen across Europe, Australia And New Zealand.