Sony PlayStation: Get Together

Sony Computer Entertainment Europe approached us to position the PlayStation®2 console as the catalyst for fun social experiences.

We developed a copy line – Get Together – and a striking new brand identity to achieve this goal.

We then encouraged gamers to send us their photos and videos, which we turned into the key feature of our campaign – ‘reality branding’.

DKPM created the copy line, brand identity and usage guide, photographic library, key point of sale, press kits, TV ad concepts and online strategy as lead agency in a pan-European campaign.