We have globally revamped one of the world’s most iconic family entertainment brands: Cluedo. 

After a transatlantic pitch, DKPM worked closely with Hasbro’s team in Boston, USA, to establish a new brand vision to fit alongside more up-to-date game play. This work included logo and visual identity, alongside key packaging concepts.

This was about creating a strong consumer platform, rather than rehashing the old preconceptions of the game, we were creating a long term vision for the brand – using our Total Branding approach.

To complete the vision, DKPM art-directed the game board itself, creating a twilight Hollywood Hills mansion, with a ‘Marie Celeste’ feel – as if you had entered the house at the time of the murder. The board was created using photo-realistic 3D imagery in conjunction with Sheffield based illustrators Finger Industries. 

We brought the board bang up to date.

Check out some more visuals in Our Work.