DKPM, the full service agency with offices in Sheffield and London, have been appointed to handle the UK launch of the new Veet Electricals range. This is a major product launch for Veet, a leading Reckitt Benckiser brand, who are currently the world’s number one name in female depilation with 98% recognition and 29% usage in the UK.

The Veet Electricals range offers a mains rechargeable epilator, a mains epilator and an all over body shaver. In addition to their unique patented epilation mechanism, the new Veet Epilators come with a pre – epilation comfort spray. This combination of high performance and less painful hair removal, was the inspiration behind the positioning of “more gain, less pain” and the campaign theme of “All The Wow, Without The Ow”

Gemma Kilroy brand manager for Veet Electricals at HOT UK commented, “our decision to appoint DKPM was based on their understanding of the product benefits, a clear appreciation of the market and a strategic and creative approach that matched our vision for this important brand launch”. Kilroy added “DKPM also demonstrated their enthusiasm for the project by devoting a lot of time and effort in a relatively short period of time”.

A national lifestyle campaign will be appearing in key press titles including OK, Look, Closer, Now, Heat and Marie Claire during the peak sales periods of the summer months and the important pre Christmas gift buying season.

Paul Martin, Managing Director of DKPM commented, “this is an important win for the agency and we are delighted to be working with HOT UK and their Veet Electricals launch”.