Disney Interactive Studios has appointed DKPM to create a comprehensive brand campaign for their Europe, Middle East & Africa (EMEA) region, after a competitive pitch featuring agencies from across Europe.

The new campaign is designed to maximise Disney brand awareness, creating a strong and consistent visual identity for Disney’s video games division throughout the EMEA region.

The creative will be featured on all marketing communications above and below the line, from packaging and point of sale materials to online, press and TV advertising. DKPM is creating a full suite of artwork templates along with comprehensive brand usage guidelines.

The campaign has just launched on TV and there will be plenty more to come over the next few weeks – watch this space!